For weeks and days heading up to the NKOTBSB concert in Jakarta last Friday, longtime fans have been racking up YouTube views of their videos, and radio stations have been playing songs from NKOTB and Backstreet Boys to prime everybody up for enjoying the concert. Needless to say, on June 1 evening Jakarta time, Twitter was awash with people tweeting from the concert and sending whatever pics they can to share with their friends. The show was a success, but what can we learn and exploit from it?
One of the most basic principles of music marketing is to increase awareness and raise sales, a band or musician should do live shows direct in front of audiences. This applies to new or established artists - pushing a song for increased awareness is sometimes not enough through tv, radio and the internet; but a live show (especially if tied with met-and-greet sessions with fans and autograph sessions) would do a lot to reward fans, retain loyalty, and generate awareness and interest for people who have not previously heard of the band/musician. Bands would tour tirelessly around their country - and around the world - as a way to promote themselves and their most latest album. The music labels in charge would also arrange time for the band/musician to meet with the press, to make sure they get more exposure.
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