This weekend, people the world over are raving on about the last installment of the Batman movies directed by Christopher Nolan, The Dark Knight Rises. I watched it Friday night, 3 rows from the front, and I loved it. It's a fitting finish for the Batman trilogy as narrated by Nolan, and the trilogy is one of the best renditions of the Batman saga on the silver screen. If you haven't watched it, I recommend that you do. Especially if your a comic geek like me.
Don't worry, I won't spoil the movie for you, but I will talk a bit about how the TDKR opening was the pinnacle of a campaign that started... a year ago. The viral campaign started even before the movie shoots were finished. And towards the end of 2011, more tidbits surfaced about the movie. The vague nature of the viral campaigns added with the already much-hyped news about the movie itself, surely delivered many people to the cinemas even before the trailers started to run.
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