As covered by DailySocial a few days ago, Touchten launched a music app in collaboration with Aquarius Musikindo, one of the 'major independent' labels (this is the term they use in the industry to note a large music label not affiliated with the Big Four: Sony, Universal Music, Warner Music and EMI). This move deserves applause as it shows that the music labels are willing to try out untested new waters, instead of trying to find a new medium to repeat the old business model of record music and profit by amount of sold copies.
I mean, if we're going to move on from the issue if piracy, we might as well try something new. The increasing trend of concerts being a major income contributor for musicians has emphasized that the recorded music itself, obtained legally or illegally, is a way to sell a music experience, which in some cases in better enjoyed live.
I think if you checked each person who came to a Katy Perry concert, not all would have bought the original CD - but they definitely have paid full price to buy the concert tickets. Why? Because the concert is an irreplaceable experience, with different meaning to different people. Just like the songs themselves.
Read the rest of the post at Dailysocial.