So in the last few months, Path has gained ground as one of the most talked-about social network apps, especially since the Path 2.0 upgrade which integrated location check-in, photo feed, song check-in, and even an 'asleep/awake' feature, which you can share to 'only' up to 150 friends. This brings some interesting possibilities of using Path for business.
1. Personal-Professional Network
Like many people today, their online and social network lives virtually intertwine personal and professional interests. Twitter and Facebook are basically mass-media channels now, and somehow should be treated as such. But Path can become the social network of your closest business associates and confidantes, of which you can share more about you or your business, even sharing confidential issues with your trusted circle, or asking for feedback on certain issues or ideas.
2. Industry Contacts
If you've worked for years in a certain industry, you'll be bound to know personally almost all of your key competitors, and even becoming friends to an extent. And many times, an industry-wide back channel to discuss issues that might impact a whole industry would become much more beneficial for the industry in general. Let's say there's a new tax law that would have significant impact on your industry - discussions on Path would help find the best solution and leverage the industry's lobbying group. Another example would be, top executives sometimes like to update each other on what they are doing, although they are competitors - just so they can plan better, and or even just to share information. This can be done effectively on Path.
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With only 150 friends? I still find it hard to see how Path will leverage business. Especially since all the "ways" described can be found in other social networking apps/web. :)
ReplyDeleteI believe that other than our 'intimate friends' circle that Path enables, in my experience there's always an 'intimate business circle'. I'm aware that the methods are certainly applicable on other social networks, but the intimate circle that Path wants to make certainly would create a different approach. Path's combination of updates, location, music and photography on a mobile-only app certainly creates a wide range of small niches exploitable for business. sort of like BBM groups + instagram.
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