Why is this? Let's say right now you're rooting for Barack Obama, who knows how nice it is to drink a Teh Botol Sosro in the day's searing heat. Let's also say he wins the election in November. Then what? We go back to our daily lives and nothing ever changes, because what we should care about is who runs our country.
Then again, the majority of people who run this country don't care about us, so why should we?
Anyway. The networks airing the US Presidential debate received record ratings - as to be expected for a semi or grand final soccer match. And that's probably the only way it touches us. I'd still buy a jersey from my favorite soccer team (not that I like soccer, but this is conjecture...), but would I buy an Obama t-shirt? probably, but not because I support, but more because he just seems way cooler than McCain, who resorted to truth-twisting TVCs to attack Obama, whereas the geek in me liked the comprehensive yet inspirational TVCs put out by Obama. Again, those of my knowledge.
By election time, people will be talking about the electoral vote count and so on just like people tracking the wins and losses of a basketball team. And that's as far as we care about it.